AM | XTRA | KGOE | KEZY | KMEN |
FM | 94.5 |
Tracking call letters can be an interesting
experience, especially if they have been well-established in a major market.
Take the calls K-W-S-T for example. After spending years at FM
105.9 in Los Angeles, under at least three formats, they were
changed in mid-October 1982 and reappeared May 1, 1983 at 101.7
in the Carmel area. That station gave them up on September 22, 1987
for KXDC-FM -- but how quickly some choice call signs can get snapped
up: a week later, on the 29th, a 50,000 watt FM station licensed to Brawley, CA obtained the KWST calls -- and kept them for over thirteen years.
"KWST" was actually the third set of calls that 94.5 had
obtained during that month; it was KHYT for four days (Sept. 7-11),
and KMMG for the next eighteen days. The station, with an antenna at 61 meters HAAT, had a Country format and was owned by Brawley Broadcasting Corporation, which also owned KMXX 99.3 and KAMP AM 1430.
On January 6, 1999, Univision acquired Brawley Broadcasting
Corporation, getting all three stations for $2.5 million -- but they didn't switch the format just yet. KWST did a live broadcast from the Brawley Cattle Call's dance party in November 1999; Calico Ridge was the band that headlined.
On March 15, 2001, 94.5 changed its calls to KSEH. They switched over
to the Spanish Superestrella format. Country music continues
on AM 1430, which changed from KAMP to KWST that same day, keeping
the classic calls in the Imperial Valley.
Yuma-El Centro market is #35 for Hispanic radio. Entravision still owned KMXX Tricolor 99.3, KSEH and KWST AM as of 2005. Juan Pablo
Reyes, who has media experience on both sides of the border, was imaging
director of the three stations (and two TV stations) from 2002 to 2003.
With its non-directional antenna at a HAAT of 92 meters, KSEH's coverage area extends from just south of Niland several miles
into Mexico, possibly to Ocotillo on the west, and several miles east of Yuma.
Juan Pablo Reyes resume
KSEH Service area map 1998 FCC File David Tanny's Imperial Valley radio lineup page
CALL SIGN HISTORIES
KSEH Engineering Data Entravision KWST AM page |